Thursday 7 June 2012

YUMI lash treatment launches at Harrods




With refreshing news that Royal Ascot has upped the ante on the Royal Enclosure dress code for this year’s meet comes a welcome sigh of relief that the WAG craze has finally passed. And since where fashion goes, beauty follows (backstage at fashion week, models confessed “now, everyone wants to be the Marant girl”), it’s time to turn understated. So that’s Swedish-model gorgeous but totally and utterly natural. Right. What’s an English Rose to do? 
 
Head to Harrods, that’s what. Because (oh, rejoice) that coveted au-natural look has just taken a gigantic leap toward being achievable.  

You see, Lady C was invited to test-drive Urban Retreat newbie Yumi Lashes. The latest Swiss export promises to take lashes from zero to hero in 45 minutes, lasting for up to 12 weeks, and with no glue or falsies in sight. We understandably had our doubts.

But we were wrong. Essentially, the treatment lifts, straightens and tints lashes (you pick your shade) in a one-er, before the results are sealed using a gentle serum. During the process, eyes are brightened and revitalised thanks to potent co-enzyme Q10 pads that smoothe fine lines and wrinkles, which quite literally knock the years off.

Similar stand-alone treatments are available, but the 5-in-one combination is staggering.

Your lashes are less Bambi, more Beauty, and it’s finally a classy answer to falsies. 

It’s our time to shine, ladies – let’s make extensions a taboo.

P.s. if you must fake it, choose your materials wisely – nothing screams glue-on like synthetics. The latest lashes use mink – head to the Away Spa at the W Hotel.

WANT TO KNOW MORE? FIND OUT IF THEY LAST IN JULY’S ISSUE OF CHARTWELL

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