Wednesday, 27 June 2012

Lara Bohinc unveils Lydia Hearst for new campaign

 Who on earth is qualified to front an international campaign for a brand so synonymous with luxury that Sam-Cam gifted it to the First Lady of the United States?

Why the international Crème de la crème supermodels, of course.


Lydia Hearst (crowned International Supermodel of 2008, no less) has been announced as the face of Lara Bohinc’s latest fine jewellery palladium collection.

In a pleasing urban-meets-rural collaboration, the super-luxe 5-piece collection (cuff, choker, earrings, ring and pendant) takes inspiration from both the architectural shapes of London’s skyline (the campaign’s backdrop) and natural constructions such as spider webs and trees.

The best part? The weightlessly strong palladium metal allows several hundred diamonds and luminous south sea pearls to be displayed on each piece.

Swoon – we’ll take all five, please.

The collection will be sold exclusively at Harrods and Lara Bohinc

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