Fashion hub Selfridges is launching a new fashion-cum-beauty experience with a sleek, urban MAC showcase space on the third floor.
Breaking away from the traditional counter space on Selfridges’ ground floor Beauty Hall, the inivotive cosmetic brand will provide the perfect synergy between fashion and beauty shopping, taking you that bit closer to the high-octane atmosphere backstage at London Fashion Week.
The space will offer fully interactive services, including eyelash application, tutorials, and make-up applications by appointment (choose from bridal, express or standard), as well as walk-in demos and product purchase.
The aim is to really engage customers and get them involved in the process. MAC has always been the go-to brand for professional make-up artists (I defy you to find one that wouldn’t sell their soul for the quick-fix that is MAC Face & Body), and that world just became approachable.
“MAC has always brought a cutting edge make-up service to the consumer straight from the runway” says MAC’s head Make-up Artist Terry B. “MAC’s heritage is firmly rooted in fashion and beauty and this new location is the perfect environment to give our customers an outstanding beauty offering”.
It’s everything that make-up has been missing – bespoke, personal, and totally individual – all hail MAC on 3!
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