With sustainability at the core of its business Dr. Hauschka has invested in another project, this time in Ethiopia, establishing a biodynamic resource for rose essential oil, the heart of its skincare line.
Seven years ago, Ethiopian farmer Fekade Lakew joined forces with WALA (Dr. Hauschka's parent company) and began cultivating Damask roses in keeping with the principles of biodynamic agriculture. This year, Fekade distilled the first batch of essential rose oil, which was also the very first in Africa to achieve organic quality.
The benefit of growing roses in Ethiopia, near the equator, is that the lifespan of the bloom increases sustainability, giving farmers twice the time to harvest and requiring fewer pickers, who can often still be employed after the usual season has finished.
Every year, Dr. Hauschka sells over 1 million tubes of its famous Rose Day Cream. With more than one thousand single pink Damask Rose petals used to create each single product, Rose Day Crema has become a cult classic, famous for its brilliant results and as a hit with celebrities including Jennifer Aniston, Imogen Poots and Georgie Jagger.
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