Tuesday 9 October 2012

The story of Kai


Darlings, if you have never been to the Spa at Bluebird, you most definitely have to rush to this fabulous place. If you have been, then you have seen the exclusive Kai beauty products displayed there. These simple yet effect-full products are among the most loved ones by stars including Jennifer Aniston, Julia Roberts, Charlize Theron and Naomi Watts. I decided to tell you more about the story behind Kai:

Kai is a gorgeous fragrance based on white flowers with dominance of gardenia, fresh and very natural. Its creator Gaye Straza Rappaport developed the Kai fragrance after spending her youth vacationing in the tropics. After years of avoiding mainstream perfumes because they did not agree with her, she decided to create a scent for herself that embodied the exotic white flowers she loved. For several months she worked tirelessly with a small boutique fragrance house to develop what we now know as kai fragrance.
The first time Gaye wore kai, she was stopped mid-stride by a beauty editor on Madison Avenue in New York City, asking where she could buy the scent. This was a foreshadowing of events to come. Gaye soon thereafter made the fragrance available in her own upscale women’s fashion boutique in Malibu.
Kai took on a life of its own. There was so much demand for the fragrance that Gaye sold her boutique in 1999 to develop the line, launching kai as its own company.
Today, Kai is sold at exclusive boutiques and spas all over the world - in London the exclusive place to get it is Spa at Bluebird.  

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