It is an excrutiating experience, known by women the world over - the pang of desperation when you realise: "oh, hell - saggy sideboob!" This season, boobs are taking centre stage (the world’s biggest ever strapless bra has just be created – a whopping 42K), and we're getting our t**s out all over the place - just look at bare-all stars like Rihanna, Jessica Biel and Lauren Conrad.
So it was only natural that skincare would follow.
Mineral collagen experts Jamela Skin Care has extended its uber-luxe 24k gold line to include masks specifically for boobs (sorry, breasts), £42.50 for 5. The masks contain pure mineral gold infused with high-strength natural plant collagen and anti-oxidants including Vitamin E and rose essence which helps stimulate the skin’s own collagen production, which means production increased skin thickness, elasticity and smoothness. So everything you’d want from a breast, really.
Plus, the brand’s unique combination of active gold and plant collagen helps to increase cellular metabolism and tighten the skin, resulting in the supporting skin of the breasts feeling smooth and firmer.
When the slightly torturous-looking (but terrifically comfy, I can assure you) masks are applied to the skin, the ingredients perform like a liquid pillow in the tiny layers between skin cells and produce a continuous non-surgical skin augmentation.
Saggy sideboob, be gone! Welcome to the next generation of skin tightening. It can take a gold star...
