Bioeffect goes sky-high with body serum launch

A super-dedicated following includes Jennifer Aniston, Una Therman and Kelly Preston; first production sold out in 10 days; and it is the latest to secure a place on the infamous mile high club. Well, sort of..

That’s right, jet-setters – celebrity favourite Bioeffect has hit the big time, and will now be available in the sky as you fly (aka on British Airways long-haul flights).

 Born from the challenging climes of Iceland, Bioeffect is a hard-working skincare range, sealed with the Derms’ stamp of approval – renowned Professor of Dermatology, Dr. Ronald L. Moy says, “best results I have seen during my 30 years of practice”. Well, if it’s good enough for the pros..

So what’s all the hype about? Well, darlings, yours truly has done her research and here is the low-down. [full disclosure: this is the science-y bit]

Bioeffect contains EGF cellular activator, an ingredient which naturally occurs in skin, where it activates biological processes involved in maintaining radiant looking skin.

While the skin is young, it produces enough of its own EGF to maintain its youthful radiance. As we age, the skin slows its natural production of EGF and begins to lose firmness and elasticity. This is when fine lines appear, skin grows thinner, and the surface epidermis becomes duller in appearance.

So by stimulating this natural process of cell renewal, the visible signs of ageing are reduced and skin appears plumper, firmer and more youthful.

The line-up (available at Bioeffect), comprises a serum, £125, cream, £55, and now… the body serum, £70. Following in the footsteps of Crème de la Mer’s The Body Crème, Bioeffect's body serum is super hydrating, to the extent that daily use may even be unnecessary…

You heard it here first!

The May Fair's Moroccan Steam Cleansing Ritual

There is a reason why the May Fair Hotel is routinely chosen to house the international glam pack each season throughout London Fashion Week. And it’s not the inclusion of the largest private theatre in London, nor the rooftop penthouse with 360˚ views of London, or even the banquet facilities that house the largest Baccarat chandelier in Europe.

We have one word for you: Spa.

Offering bespoke treatments and treatment packages from traditional Swedish massage to the jet-setter’s BFF Jetlag Reviver (£330 for 3hr40), the spa is a haven from the hustle of city life, and an exercise in elegance and luxury.

Lady C was treated to the iconic Moroccan Steam Cleansing Ritual, (or the May Fair Mud Bath to those in the know). The toning muds and natural salts seep deep within the skin thanks to cleaning steam that is continuously jetted out of a crystal ball. And to calm your mind while you’re at it, tiny optic fibre lights imitate the feeling of a warm summer night.

The experience is enjoyed from the privacy of an individual steam chamber (or chamber pour deux if you fancy some fun-in-the-mud with a special someone).

Our skin was left wonderfully softened, and our mind perfectly at ease. It is the perfect remedy for busy city life (if you have the time, that is..).